According to a new released research from the Indernational Data Cooperation (IDC) Worldwide Quarterly Media Tablet and eReader Tracker this month, Apple’s iPad still kept the domiated position in tablet market in the passed third quarter, but rivals from Amazon and Barnes & Noble are expected to light up the fourth quarter.
The data from IDC’s reseach indicates that Apple shipped 11.1 million units in the Q3, up from 9.3m in the second quarter; but the market share is down from Q2′s 63.3% to 61.5%. And this number shows that the company’s iPad continued to drive worldwide media tablet market in the third quarter.
But the third quarter is not strong for anyindividual Android market. SamSung’s tablet is next, but far less than iPad, 5.6% market share; HP’s TouchPad, which entered and left the market in Q3, listed in the third position; the company shipped 903,354 units and grabbed a 5% share of the worldwide market; After IDC updated its taxonomy to move LCD-based devices such as Barnes & Noble’s Nook Color into the media tablet category, Barnes & Noble shipped 805,458 units to achieve the number four spot with a 4.5% market share. ASUS rounded out the top five with a 4% share.
Though the Android is not strong in the third quarter and market share is down to 32.4% from Q2′s 33.2%, IDC expects Android to make dramatic share gains in the fourth quarter growing to 40.3%. Why IDC’s experts are so optimistic in Android market? They think that Amazon’s Kindle Fire, which was released in the early Q3, will contribute to the increase of Android market share.
“Amazon and Barnes & Noble are shaking up the media tablet market, and their success helps prove that there is an appetite for media tablets beyond Apple’s iPad.” Said Tom Mainelli, research director “That said, I fully expect Apple to have its best-ever quarter in 4Q11, and in 2012 I think we’ll see Apple’s product begin to gain more traction outside of the consumer market, specifically with enterprise and education markets.”
Mainelli suggested that there will be wider changes in 2012 as the iPad begins to enter newer mar: “I think we’ll see Apple’s product begin to gain more traction outside of the consumer market, specifically with enterprise and education markets.”
Jennifer Song, research analyst at IDC, explained: “Apple’s larger portfolio of tablet-specific apps, upcoming iPad versions, and growing physical store presence in key emerging markets like Asia/Pacific will help maintain its global leadership. However, an improving Android OS experience and lower competitor pricing in an environment with worldwide economic concerns should help Android to increase its market share.”
Let’s put aside this research, which tablet are you using? And if you are planning to get one, which will be your choice? iPad or Kindle Fire? Please leave comment to share your opinions.