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After a long time expecting for iPhone 5,  and now iPhone 4s comes.

On October 4th, Apple released the newest version of iPhone – iPhone 4s. You may wonder, what does the “S” stand for?

Statements from Techcruch may indicate some clues. “When I ask Apple this (What “S” stands for), they’re vague in their response. They note that some people say it stands for “Special” or “Super”. Others say it’s for “Speed” — much like the iPhone 3GS, the successor to the iPhone 3G. Or maybe it’s “Storage” (this is the first iPhone with 64 GB option — and with iCloud storage). Or “Sprint” (this is the first iPhone to run on that network in the U.S.) Or perhaps it’s for “Speech” or “Siri”. Either of these last two would get my vote. The point is, the “S” can stand for any number of things depending on who is using the device. Here’s all I know for certain: this is the best iPhone yet.” And days ago when I heard the news of Steve Jobs’ passing away, some people also believe that the “S” stands for Steve, I’m one of those people.

Whatever, let’s see what the new iPhone 4s brings to us?

1. The A5

The biggest change is the new processor. It’s Apple’s own A5 chip, a dual-core delivers up to two times more power and up to seven times faster than iPhone4. And you’ll feel the effects. Fast. iPhone 4S is quick and responsive, which makes all the difference when you’re launching apps, browsing the web, gaming, and doing just about everything.

2.  8-Megapixels camera

The iPhone 4S provides a 8-megapixels camera – that’s 60 percent more pixels than the camera on iPhone 4. This just might be the best camera ever on a phone. And with all-new optics, it just might be the only camera you need. Because behind every shot, you’ve not just a got 8-megapixel resolution, but also a custom lens with a larger f/2.4 aperture and auto white balance of  24% better.

Also great is that the iPhone 4S camera can shoot 1080p video for the first time. The iPhone 4 is limited to 720p.

3. Siri

The unique device just for iPhone 4s, even the iPad2, which has the same A5 chip, doesn’t support Siri. And the Siri on the iPhone 4s lets you use your voice to send messages, schedule meetings, place phone calls, and more. You can easily ask Siri to do any things just by talking to it as normal way you talk. Siri understands what you say, knows what you mean and what you want, and even talks back. For example, if you ask “Do I need an umbrella?” Siri will answer back with the weather information.

To activate Siri, you simply hold down the home button for a little while (similar to the old voice controls).

4. iOS 5

The iPhone 4S runs iOS 5, the new version of Apple’s mobile operating system. Some of the new features in iOS 5 include iMessage, a free messaging app for Apple users, and a new notification panel that appears when you drag your finger down from the top of the screen, and a custom newsstand for keeping all your subscriptions in one place, and even Twitter is integreted in the iOS 5 to makes it eeasier to tweet from your iPhone, iPad, or iPod touch.

There are over 200 new features added in iOS 5, you just take time to find them.

5. iCloud

Of course, there are some other top features like iCloud, with which you can stores your music, photos, documents, and more and wirelessly pushes them to all your devices. Automatic, effortless, and seamless

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Just 24 hours after opening up pre-orders for the new iPhone 4S, Apple has rolled back expected shipping times for the device from expected delivery on the Oct. 14th shipping estimate of 1-2 weeks.

The iPhone 4S will launch next Friday, October 14th in the United States, Australia, Canada, France, Germany, Japan, and the United Kingdom.

There is a great demand for the iPhone 4s. From the data report of AT&T, we know that this partner of Apple has received more than 200,000 pre-orders for the smartphone in just 12 hours after the online pre-order is available. Apple’s online store struggled to keep up with the traffic as pre-orders went live, with company eventually resorting to offering order temporary reservations as connections to carriers’ systems to verify eligibility and service plans became overwhelmed. Users who received reservations from Apple in the first few hours of availability have until 5:00 PM Pacific Time on Saturday to return and complete their orders before losing their priority standing.

And this hot smartphone will be available till October 28 in more 22 countries: Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland,  Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Notably absent from this list is Hong Kong and China, and it’s uncertain when either location will get the device officially. What a pity! Maybe it won’t take long, after all, most iPhone and accessories are manufactured nearby anyway, I’m looking forward to the arrival of iPhone 4s in Hong Kong and China.

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According to a report issued by UBS Investment Research recently, Apple’s smartphone – iPhone users shows their strong loyalty to this product, the retention rate is up to 89 percent, beats other smartphones and outdistances the second one, HTC, which only has a retention rate of  39 percent.

RIM is in the third place, with a retention rate of 33 percent; the following is Samsung with 28 percent; Motorola is successive with a retention rate of 25 percent and Nokia is ranked in the last of the top six, with one percent lower than Motorola, 24 percent.

From the report, we can see that, Android as a whole has a planned retention rate of about 55%, indicating that a  number of current users of Android handsets do intend to stick with Andorid, Google’s mobile platform, while some are planning to switch manufacturer, up to 31% of surveyed Android users report intending to switch to the iPhone for their next device, with over 50% of the total “switchers” planning to move to Apple from another manufacturer as only about 10% of switchers are moving away from Apple.

At last, I want to ask a question: What smartphone are you using? And if it’s not iPhone, will you switch to iPhone when the rumors abouth iPhone 5 is spreading out widely world-widely? Or to be a strong-loyalty user sticking on the former OEM?

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A rumor is about that  iPhone 5 will be available for pre-order in the first week of October in Best Buy. The leaked document provided to Boy Genius Report generates this rumor.

BGR points to an internal memo:

“Thanks to a leaked document from a Best Buy source, we have discovered that Best Buy and Best Buy Mobile stores are anticipating taking preorders for the iPhone 5 starting in the first week of October. What’s a tad bit more interesting, however, is the mention (and further anticipation) that Sprint will be carrying the iPhone 5 at launch.”

Best Buy also indicates, of course, that dates may chnage.

At the same time, ThisIsMyNext reports that Best Buy is also expecting a new “Apple Fixture Installation” on Friday, Oct 21st.

“To be clear, this isn’t a run-of-the-mill installation for the big box — our tipster tells us that the request that a manager be on-hand at 6AM is out of the ordinary (they usually show up at 7AM for inventory), and that a similar arrangement was scheduled for the iPhone 4 launch.”

Even there are many rumors on iPhone 5’s release day, but Apple Official doesn’t have any statement yet about when is the exact release day. All we can do is to wait for the fifth-generation with patience. What do you think?

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This is a funny story from MacRumors about a man returning an iPad2.

Apple is paying close attention to all iPad 2 returns during the first few weeks to make sure there are no major production defects.

The story comes by way of an individual close to Apple:

[Apple's] focus this week has been to troubleshoot all the iPad 2s that customers are returning to the stores. One iPad came back with a post it note on it that said “Wife said no.” It was escalated as something funny, and two of the VPs got wind of it. They sent the guy an iPad 2 with a note on it that said “Apple said yes.”

Enjoy reading!

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BrandFinance has released its 2011 league table of the 500 most valuable brands in the world. Google leaps to the first  from 2010’s second, worth 44,294 million dollars.

Microsoft is in the second place, following Google, but in 2010, it was in 5th.  The most popular brand – Apple,  ranks among the top 10, is  8th. The only brand not American among the top 10, is Vodafone which is from England.

You can see the details of the top 500 brand here: http://www.brandirectory.com/league_tables/table/global_500_2011 

Have fun!

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Subsequent to four Apple stores located in Beijing and Shanghai,  Apple opens online store in simplified Chinese, which is a great big news for Apple fans in China.

From now on, Chinese customers can order their products online and have it delivered straightly to their doorstep. Before, China fans could order online from Apple’s Chinese website but had to go to the stores themselves to pick up their purchases. And there are only four stores in China, two in Beijing and two in shanghai from July 10th, 2010. It’s not convenient to get an Apple product at hand. Now, this problem is solved easily with the online store. Just place an order in online store, you will get your iPad in 24 hours and iPhone in one or two weeks with direct and free delivery to your door.

To learn more about China online store, go to http://store.apple.com/cn

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